[Corporate Legal Affairs / M&A]A case where illegal resellers' sales were successfully halted on behalf of Corporation Our L&L.

LED specialist company Our L&L (Representatives: Cha Ki-hyun, Park Gil-soo) recently ventured into the health functional food business and launched the "HA.routine" brand for daily health maintenance. They appointed all-around entertainer Kim Hee-chul as the advertising model and released five new products. 

However, unauthorized resellers began selling Our L&L's new products through various platforms such as Naver Smart Store, Gmarket, and 11th Street. Soon, the company's sales started to decline. In particular, resellers occupied the top of the search rankings by adjusting prices in real-time to match the lowest prices on the platforms. As a result, sales revenue from the official mall inevitably decreased.

Law firm SYU, represented by lawyers Choi Ji-hyun and Song Ji-won, achieved a result where over 95% of resellers discontinued product sales within a month through a rich and systematic response strategy built up over time.

Lawyers Choi Ji-hyun and Song Ji-won have offered an approach that deviates from conventional methods by sending content certifications to resellers, aiming to achieve substantial results within a short period. SYU Law Firm believes that true advisory work involves providing the most efficient solutions for clients.

If you are currently facing a similar issue, we recommend seeking assistance from experts to explore practical solutions.