[Corporate Legal Affairs / M&A]A case where Law Firm ABC successfully achieved the cessation of illegal resellers' sales on behalf of Our L&L Co., Ltd.

Choi Ji Hyun, and Song Ji Won,  Lawyer

jhchoi@sayulaw.com

jwsong@sayulaw.com

LED specialist company Our L&L (CEO: Cha Ki-hyun, Park Gil-soo) recently entered the health functional food business and launched the "HA.routine" brand, aimed at maintaining daily health. 

They appointed the versatile entertainer Kim Hee-chul as their advertising model and released five new products. However, unauthorized resellers began selling Our L&L's new products through various platforms such as Naver Smart Store, Gmarket, and 11th Street, causing a sharp decline in the company's sales. Particularly, these resellers seized the top rankings on search platforms by adjusting prices in real-time to match the lowest prices, inevitably resulting in a decrease in sales revenue for the official mall.

Law firm SYU, represented by lawyers Choi Ji-hyeon and Song Ji-won, achieved a result where over 95% of resellers discontinued product sales within a month through their rich and systematic response strategies accumulated over time. 

Lawyers Choi Ji-hyeon and Song Ji-won have departed from conventional methods of response, such as sending content notices to resellers, and are presenting response methods that can achieve substantial effects within a short period. SYU believes that true advisory work involves providing the most efficient solutions for clients.

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