Choi Ji Hyun, and Song Ji Won, Lawyer
jhchoi@sayulaw.com
jwsong@sayulaw.com
Hello, I'm Attorney Ji-Hyun Choi, and I'm Attorney Jiwon Song.
Today, I'd like to introduce a case where sales increased sixfold in just one month with only the first response to black resellers.
1. Client's Situation
Company A, a manufacturer and seller of health functional foods, faced a serious decline in sales due to the emergence of numerous black resellers (black sellers).
These unauthorized resellers, often promoted to the top by platforms like Coupang through systems such as Item Winner, diverted customers away from official sellers, resulting in a rapid decrease in sales.
Additionally, A had recently signed an exclusive advertising contract with a famous actor and had planned an aggressive marketing campaign through various channels such as TV, newspapers, and new media.
Blocking these illegal reseller activities (black resellers) became an urgent issue.
2. Active Legal Actions by Attorneys Ji-Hyun Choi and Ji-Won Song
Our law firm has been effectively removing black resellers through the legal actions outlined below, successfully eliminating over 90% of such entities through the initial legal response.
[Reference URL: Legal Response to Resellers by Law Firm SYU]
For those 'persistent black resellers' not removed by the first legal response, we employ a second legal response strategy (attacking the weaknesses of individual black resellers) to eliminate them and secure commitments to prevent recurrence.
3. Results
The outcome was a significant success.
Following the implementation of the first legal response, sales quickly returned to normal.
Home shopping sales increased by approximately sixfold, and overall sales saw a doubling effect.
The period required for this first response to restore sales was just one month.
Law Firm SYU is currently offering the most effective solutions to many individuals facing difficulties at this moment. With our solid expertise, we are committed to providing clear and decisive solutions.
Innovative Firm for Innovative Minds,
Law firm Sayou
Lead Lawyer: Choi Ji-hyun, Song Ji-won
Choi Ji Hyun, and Song Ji Won, Lawyer
jhchoi@sayulaw.com
jwsong@sayulaw.com
Hello, I'm Attorney Ji-Hyun Choi, and I'm Attorney Jiwon Song.
Today, I'd like to introduce a case where sales increased sixfold in just one month with only the first response to black resellers.
1. Client's Situation
Company A, a manufacturer and seller of health functional foods, faced a serious decline in sales due to the emergence of numerous black resellers (black sellers).
These unauthorized resellers, often promoted to the top by platforms like Coupang through systems such as Item Winner, diverted customers away from official sellers, resulting in a rapid decrease in sales.
Additionally, A had recently signed an exclusive advertising contract with a famous actor and had planned an aggressive marketing campaign through various channels such as TV, newspapers, and new media.
Blocking these illegal reseller activities (black resellers) became an urgent issue.
2. Active Legal Actions by Attorneys Ji-Hyun Choi and Ji-Won Song
Our law firm has been effectively removing black resellers through the legal actions outlined below, successfully eliminating over 90% of such entities through the initial legal response.
[Reference URL: Legal Response to Resellers by Law Firm SYU]
For those 'persistent black resellers' not removed by the first legal response, we employ a second legal response strategy (attacking the weaknesses of individual black resellers) to eliminate them and secure commitments to prevent recurrence.
3. Results
The outcome was a significant success.
Following the implementation of the first legal response, sales quickly returned to normal.
Home shopping sales increased by approximately sixfold, and overall sales saw a doubling effect.
The period required for this first response to restore sales was just one month.
Law Firm SYU is currently offering the most effective solutions to many individuals facing difficulties at this moment. With our solid expertise, we are committed to providing clear and decisive solutions.
Innovative Firm for Innovative Minds,
Law firm Sayou
Lead Lawyer: Choi Ji-hyun, Song Ji-won